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ChinaTravelNews Briefing: Booking’s reinvention, Mafengwo’s funding and more
12/25/2017
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3:07:29 PM
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We join the dots of the events that took place in the past two weeks to offer insights into the Chinese tourists, travel startup funding rounds, major OTAs and internet giants’ technology solutions in China.
Amadeus: What do Chinese travelers want?
11/24/2017
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1:50:46 PM
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Varying factors may influence my travel experience but what defines the 'Journey of Me' are my behaviours, feelings, attitudes, and coping mechanisms.
Key to targeting “second wallet” – ascertain the style of travel
11/13/2017
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10:29:42 AM
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A layer of intelligence that can ascertain an individual or a family’s way of travelling or intent is key to monetising the traffic. This is a key reason why Ctrip has chosen to acquire the US-based Trip.com.
Asia-Pacific millennials prioritize activities and experiences
11/09/2017
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9:22:59 AM
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Expedia data shows that Australian, Chinese and Japanese travelers are all looking for the best deals and the most value for their money, but preferences and priorities vary by generation and country.
Skyscanner acquires Twizoo to boost user content on hotels
11/10/2017
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9:30:15 AM
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Skyscanner has acquired Twizoo to use Twizoo’s user content from social media alongside existing hotel reviews to help consumers make a more informed decision.
Ctrip opens up data and cross-platform synergies for destination marketing
10/25/2017
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7:52:48 AM
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Ctrip is not only growing its own technologies and data for destination marketing, but also exploring cross-platform strategies by partnering with internet giants including WeChat and Google.
Retailing isn’t just about monetisation, also about being “smarter” than ever
11/03/2017
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10:21:12 AM
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The pace with which retailing continues to evolve means random selling of air ancillaries and non-air ancillary products won’t work or pay off in the future.
Could Google become the dominant force in hospitality?
08/23/2017
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3:09:53 PM
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Google and Booking know more about the customer than hotels do. However, the cost, time and resources a hotel can put into this versus what Google can do is a David-Goliath scenario.
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